Diagram 660.4 – Goods Vehicle Loading Only Sign

The Diagram 660.4 sign is a regulatory traffic sign that designates a bay reserved exclusively for loading and unloading by goods vehicles. Featuring bold black text on a white background alongside a blue pictogram of a person handling goods, this sign is used to ensure loading areas remain clear for delivery vehicles and prevent misuse by other road users.

This sign is legally enforceable and plays a critical role in urban traffic management, parking control, and business logistics, ensuring that delivery vehicles have designated areas to load and unload goods efficiently.

Key Features and Benefits

🚚 Ensures Loading Bays Are Used Correctly

• Prevents unauthorized parking in loading zones.
• Reserves space exclusively for goods vehicles, avoiding congestion.
• Improves delivery efficiency in commercial areas.

⚠️ Legally Enforceable Under UK Road Regulations

• Compliant with TSRGD (Traffic Signs Regulations and General Directions).
• Can be enforced by parking attendants and local councils.
• Unauthorized vehicles may face penalties, fines, or towing.

👀 Highly Visible and Clear Design

• Black text on a white background ensures easy readability.
• Blue pictogram reinforces its purpose for goods vehicle loading only.
• Retroreflective material enhances visibility at night and in poor weather conditions.

Where is the Diagram 660.4 Sign Used?

The Diagram 660.4 sign is installed in locations where designated loading bays are required for business and logistics operations. Common placements include:

• High streets and retail zones 🏬 – Prevents congestion by ensuring goods can be delivered efficiently.
• Industrial estates and business parks 🏭 – Provides designated areas for warehouse deliveries.
• Supermarkets and shopping centres 🛒 – Keeps loading areas available for restocking.
• Restaurants, hotels, and catering businesses 🍽️ – Ensures access for perishable goods deliveries.
• Bus and train stations 🚉 – Maintains clear areas for logistics operations.

By ensuring that loading bays are used exclusively for goods vehicles, this sign helps improve traffic flow, business operations, and road safety.

Understanding Goods Vehicle Loading Restrictions

The Diagram 660.4 sign is part of a wider loading bay signage system, helping to regulate parking and loading activity. Other related signs include:

✅ Diagram 660.5 – “Loading Only” (allows general vehicle loading).
✅ Diagram 661A – “Parking for Goods Vehicles” (designates general parking, not just loading).
✅ Diagram 639.1B – “No Loading During Certain Hours” (time-restricted loading zones).

Some bays may also feature road markings such as:

• White bay markings with “LOADING ONLY” text – Reinforces restriction visually.
• Kerbside yellow lines – Indicating additional stopping restrictions.

Durability and Compliance

To ensure long-term effectiveness and compliance with UK traffic regulations, our Diagram 660.4 sign is made from high-quality, durable materials:

✔️ Retroreflective coating for night-time visibility 🌙
✔️ Weather-resistant aluminum or composite material 🌧️
✔️ Corrosion-resistant, ensuring long-term outdoor use 🏗️
✔️ Available in multiple sizes for different road applications 📏
✔️ Fully compliant with UK TSRGD regulations ✅

This sign is essential for local councils, business owners, and logistics operators to manage loading bays effectively.

Who Needs This Sign?

The Diagram 660.4 sign is widely used by:

✅ Local councils and parking enforcement teams – Managing loading bays in busy urban areas.
✅ Retailers and business owners – Ensuring deliveries can be made efficiently.
✅ Logistics and transport companies – Designating proper loading areas for goods vehicles.
✅ Industrial park managers – Allocating secure loading spaces for suppliers.

By ensuring that loading bays remain available for deliveries, this sign helps reduce illegal parking, improve business efficiency, and enhance traffic management.

Summary

✔️ Designates a bay reserved for goods vehicle loading only 🚚
✔️ Prevents misuse of loading areas by unauthorized vehicles 🚦
✔️ Legally enforceable under UK traffic regulations (TSRGD) ⚖️
✔️ Used in commercial zones, retail areas, and business districts 🏬
✔️ Highly visible with reflective materials for night-time use 🌙

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Additional resources:

Driving rules

• The Highway Code
• Legal obligations of drivers and riders